Tourism is an adventure! It’s all about the story and how well you tell it; this shows in the number of relationships you make along the way. Let’s get to know Heather Colache, Tourism Account Director for Meet AC.
Colache has been in the tourism industry for 30 years where she made her debut at the former Sands Casino. Heather wears a lot of hats within the Meet AC organization. She focuses on two very niche markets; Domestic and International Motorcoach, and Film Marketing.
“Atlantic City is my passion. Marketing to the Domestic and International Travel Trade is always interesting and challenging with ever-changing channels of marketing and industry trends. The City is vibrant, exciting and interesting with an atmosphere that appeals to everyone, from every age group and interest, stated Heather Colache,” Tourism Account Director at Meet AC.
The most rewarding moment for Heather is showcasing Atlantic City to tour operators and visitors. She enjoys the moment when they realize how amazing and interesting vacationing in AC will be.
The most challenging task Colache faces is making sure people hear the right story, what’s really going on in AC, what’s new and how it could benefit their group.
The other market Heather focuses on is Film Marketing, which gives a unique perspective to Atlantic City. Atlantic City is a premier film destination featuring the soothing sounds of the Atlantic Ocean, historic Boardwalk and landmarks, and a history rich in prohibition.
It’s a privilege for Colache to have a job in the tourism industry and at Meet AC. The places she has traveled, friends she has made along the way, and the ability to tell the best stories create lasting memories for people who visit Atlantic City.
Tour Atlantic City is committed to making every visit a memorable experience. After all, it’s always about the stories and Atlantic City has many to share with visitors of all ages.
For more information, please visit: www.touratlanticcity.com